Brandzone has revealed dynamics of smartphone market to Hurriyet. com. tr. In September 2017, in all sales channels, a total of 1423 campaigns were held, while 5 most active brands in campaigns were also announced.
The maximum campaign took place in price range of 1.000-1.500 TL
According to Brandzone data; The Samsung summit was owner of a 50 per cent campaign rate and 705 campaigns in smartphone campaigns. The most active price range in Samsung campaigns amounted to 1.000-1.500 TL. With a 23 percent rate and 326 campaign, Apple ranked second in line. Apple's most active campaign price range was at 3,000-3,500 TL. Lenovo's most active price range is less than 1,000 TL, with a 7 percent rate and a third-place 97 campaign. Huawei's most active price range of 4 per cent and fourth of 61 campaign is 1.000-1.500 TL; The most active price range of Xiaomi, ranked fifth with a 4 per cent and 59 campaign, was less than 1,000 TL.
Here are campaign percentages by phone prices
According to Brandzone data in campaigns held in September; Samsung was most campaign-regulating brand, compared to 36 per cent on smartphones with low priced 1,000 TL. Samsung was still at summit in price range of 1.000-1.500 TL compared to 67 per cent and in price range of 1.500-2.000 TL compared to 51 per cent. 2000-2.500 TL in price range of 40% compared to; Apple was owner of first row in price range of 2.500-3.000 TL compared to 61 per cent and in price range of 3,000-3,500 TL compared to 79 per cent. In price range of 3,500-5,000 TL, Samsung ranked in first place compared to 77 per cent.
SAMSUNG GALAXY J7 Prime Summit
According to model Brandzone data, which was held in September, most campaign; With 167 campaign, Samsung Galaxy J7 Prime was 16 GB, while Apple IPhone 6s 32 GB 103 was ranked second in campaign. The Apple iphone 7 32 GB third with 96 campaign, 84 campaign with Apple iphone 6 32 GB fourth, 82 campaign was fifth in Samsung Galaxy A3 2017.
Technology markets ranked first
In September, most campaign-organizing sales channel in smartphone campaigns, 60 percent campaign percentage and 860 campaigns were technology markets. With a 25 percent campaign percentage and 362 campaigns, online markets ranked in second place, 6 percent campaign percentage and 89 campaigns, and Hypermarkets were ranked third. With a 6 percent campaign percentage and a 86 campaign, telecom operators ranked in fourth place, 1 percent campaign percentage and 26 campaigns and local dealers and fifth.